Fad or Future?

• The Stephen King experience:
  • March 2000: Riding the Bullet published solely in electronic format
  • 500,000 downloads

• Publishes The Plant in stages on his own Web site
  • First chapter downloaded 152,000 times for a dollar each time
  • Dec 2000 - ceases publication after users stop paying to download new chapters
  • Still made a profit of over $400,000

Previous slide

Next slide

Back to first slide

View graphic version