UK Web Focus Events and PresentationsA 90 minute seminar on The Web For The PR And Marketing Community was given at the HEERA / CASE 2001 annual conference which will be held on 13-16 September 2001 at Heriot-Watt University. The seminar took place from 2:30-4:00 pm on Monday 13 September 2001.
This session will cover issues concerning the Web for PR and Marketing groups in the UK HE and FE communities.
The seminar will begin by looking at the approaches taken to the design of UK University home pages. Participants will be asked for their views on the key elements of an effective home page. The seminar will then broaden the discussion by looking at the mistakes which can be made when designing your institutional home page.
Having addressed a number of design issues the seminar will then look at one means of funding a Web service - use of Web advertising. Participants will discuss the advantages and disadvantages of Web advertising. A report on a recent JISC-funded study on Advertising on JANET will be given.
The seminar will conclude by describing a number of techniques which can be used to monitor and evaluate our own institutional Web site and will describe techniques which will enable use to make comparisons with the rest of the community.
Brian Kelly is UK Web Focus - a JISC-funded post which provides advice for the UK HE and FE communities on Web developments. Brian is based at UKOLN (UK Office For Library and Information Networking) at the University of Bath.
Brian has been involved in Web developments since early 1993. At that time he was the Information Officer in the Computing Service, University of Leeds. The University of Leeds adopted the Web at an early date and was using the Web for marketing purposes in 1993 (although attempts to make the University prospectus available on the Web back then were not successful due to internal politics).
Brian left the University of Leeds in 1995 to work for the Netskills network training group, based at the University of Newcastle.
He moved to UKOLN in 1996. His activities include monitoring the latest Web developments and dissemination of news of Web developments and of best practices. Brian organises an annual 3 day Institutional Web Management event which is aimed at members of Institutional Web Management teams.