Museums And The Web 2006 Conference
Museums And The Web 2006 ConferenceBrian Kelly gave a 15 minute talk on Impact Analysis For Web Sites at the The Digital Object: UK Museums and the Web 2006: User specified: Museum audiences and the new web environment conference which was held at the University of Leicester on Thursday 6th July 2006.
The talk was part of the "Who is out there?" session which takes place from 11.10 - 12.00.
Who is coming to my Web site? Do they find what they are looking for? Are they satisfied with the experience?
Traditionally the main way of answering such questions has been through analysis of server log files. Perhaps surprisingly, however, the results of such analyses can be misleading. Web log analyses may be helpful in detecting trends, but a more effective way of determining the effectiveness of a Web site may be obtained through use of a broader range of impact assessment techniques.
This brief talk describes the pros and cons of usage log analyses and outlines a range of complementary techniques which can form part of a impact analysis strategy.
Also note that resources mentioned in this talk are bookmarked using the museums-web-kelly-2006-06 tag in the del.icio.us social bookmarking service.
Jennifer Trant kept a conference Blog during the conference.
Brian Kelly is UK Web Focus - an advisory post funded by the MLA and the JISC (the Joint Information Systems Committee). Brian advises the cultural heritage sector and the higher and further education communities on standards and best practices for the provision of Web-based services. Brian is based at UKOLN, a national centre of expertise in digital information management, located at the University of Bath.
