Privacy Services
TRUSTe:
- An "independent, non-profit, privacy initiative dedicated to building users' trust .. on the Internet"
- TRUSTe sites agree to:
- Maintain an approved Privacy Statement
- Explain information gathering practices:
- What personal information will be used for
- Whether information will be disclosed
- Display the TRUSTe's Mark
- TRUSTe will periodically check conformance
- See <URL: http://www.etrust.org/>