"Institutional Web Management 2001" WorkshopThis page provides details of the "Approaches To Personalisation" workshop session facilitated by Gareth McAleese, University of Ulster at the Institutional Web Management: 2001 workshop held at Queen's University Belfast on 25-27 June 2001.
This session will look at the area of Web site personalisation and in particular examine online customer relationship marketing practices. Examples of how these techniques have been put to good practice in large commercial sites will be presented and then a general discussion on how these can be applied to the institutional Web site context.