Process |
To implement |
|
Produce advertising
information pack, including: ·
Rate card · Administration (distribution, audience, technical process, billing, discounts, deadlines) · Samples (eg screen shots) of pages including advertising banners. |
·
Agree primary contact for advertisers ·
Decide where advertising can appear ·
Agree rates ·
Decide on schedule ·
Agree technical spec · Set up billing facilities and advertising code |
Advertiser contacts with request for information
|
·
Send out advertising information pack · Agree follow-up procedure |
Advertiser wishes to purchase banner but has no
facilities to create them
|
Either: ·
Pass query to in-house banner creation facilities (who?) · Advise on appropriate contact for banner creation and provide technical brief |
Sign agreement
|
Write standard agreement
stating ·
what service will be provided to the advertiser ·
what the advertiser needs to supply, relevant dates · contacts on both sides |
Work through relevant proof stages/send voucher
copies (eg screen shots) and process advertiser
sign-off
|
·
who is responsible for what ·
Set up facilities to test the advert in the relevant target page
before it goes live. · Decide on a format for supplying voucher copies (particularly if the ad is placed in protected areas) |
Ad goes live
|
·
Set up, test and implement technical facility to insert banners and
track use ·
Create ad server to store images · Resolve issues around account ownership and access |
Invoicing
|
·
Use advertising finance code so that revenue can be easily tracked · Identify and train member of staff to perform invoicing if this is not already part of their remit. |
Ad removal
|
·
Allocate responsibility for removing advertisement on the due date or
as requested by the advertiser · Automatic expiry – or warning email to administrator? |