Workshop Session A2: "Developing an E-content Strategy for your Web Site"
This page provides details for the workshop session on
"Developing an E-content Strategy for your Web Site".
- Title:
- Developing an E-content Strategy for your Web Site
- Facilitator:
- Tracey Stanley,
University of Leeds
- Abstract:
- Your Web site is one of your major public services, delivering your own brand
of information and expertise, and as such is yone of our most potent marketing tools.
However, many websites are now reaching breaking point in terms of volume, and
near-anarchy in terms of content creation. Many sites have a huge amount of
content and a large a distributed group of web authors. As sites continue to
grow at a rapid rate, volume becomes disproportionate to need, and the task of
keeping content up to date becomes increasingly difficult. In addition, many
sites are inconsistent in content or style, and fail to adhere to accessibility
guidelines. Web site managers increasingly need to take a strategic standpoint
on web content.
This workshop will use the Leeds University Library website as a case study for
the development of a coherent e-content strategy encompassing design, accessibility,
maintenance, editorial control and integration.
The primary audience will be those who may be new to leading project developments
(suppliers) or people commissioning software development (customers).
- Learning Outcomes:
- At the end of the session participants will be able to:
- Identify the key issues in relation to managing e-content effectively.
- Consider a strategic approach to e-content management.
- Identify a set of steps which they could take to review their e-content and
the business processes associated with e-content creation and management.
- Consider standards and policies in relation to e-content creation and management.
- Room Requirements:
- PC, data projector and flip chart.
- Time:
- This session took place from 16:00-17:30 on Tuesday 27th July 2004.
- Contact Details
- Tracey Stanley
University of Leeds
Leeds
Email: t.s.stanley AT leeds.ac.uk
Materials
Not yet available