Helen Aspell has worked at the University of Southampton for just over three years. Prior to working at the University, she worked at a national charity and before that for the National Union of Students. As a digital marketing specialist, Helen has a strong track record of championing and delivering innovative, reliable and flexible digital solutions. She works across a number of areas including: brand communications; digital strategy; Web site architecture; user experience and journeys; digital PR; personalised digital CRM; and the use of social networking. As a leading exponent of digital marketing, she was interviewed by the Guardian on the future direction of social networking and Web 2.0 in HE. She is one of the founding members of measurementcamp; an open source movement of social media industry leaders and exponents, who are collaborating to agree upon a set of standards to enable the calculation of ROI of social media channels. Previously, Helen was a member of the Voluntary and Community Sector ICT best practice group.
Helen was due to give a plenary talk on "Web 2.0 and Brand: Theory and Practice" and facilitate a workshop on "Using Web 2.0 Technologies to Support a Brand Focused Marketing Strategy" both with James Souttar. However due to illness, Helen was unable to attend the IWMW 2008 event.
Helen can be contacted at <H.Aspell@soton.ac.uk>.
Last modified: 18th April 2008
