James Souttar has been part of the Precedent team since its inception in 1989. Prior to working at Precedent, he worked for the corporate identity specialists Wolff Olins. His area of expertise is branding and communications within the education sector specialising in working for universities: Cambridge University, Universities of Sheffield, Southampton and Reading, Oxford Brookes, Middlesex and Hertfordshire. James extensive experience has led him to be invited to write and lecture extensively on both sides of the Atlantic. For two years he was consultant lecturer at Central Saint Martins (now part of the University of the Arts). He also taught at the Lincoln College of Art (now part of the University of Lincoln) and Epsom School of Art. In addition, both he and a colleague were invited to give a week long charrette to the School of Communication at Virginia Commonwealth University.
James gave a plenary talk on "Web 2.0 and Brand: Theory and Practice" and facilitated a workshop on "Using Web 2.0 Technologies to Support a Brand Focused Marketing Strategy"
James can be contacted at <James.souttar@precedent.co.uk>.
Last modified: 18th April 2008
