Web design concept #2: Expand-in-place metaphor
Based on GUIDE (Peter Brown, U. Kent, 1986)
Example of an expand-in-place activity
Hyper-(semi)structured text - not the usual 'anarchic' web presentation (more memorable?)
Discourages 'everything linked to everything else' spaghetti
Reader's context is maintained (and no massed ranks of meaningless icons to do it!)
Imposes some linearity on the text