Case Study 1Media and Publicity Services

• A “traditional” marketing department

• Responsible for

  • Prospectus and corporate advertising
  • Press relationships

• Took over control of website at early stage

  • Commissioned first web-based prospectus

• Relinquished control of website

  • Because no extra funding available for the extra work
  • But actively involved in developing content
  • Aim of databased information sources - currently heavily reliant on manual intervention

• No specific web related posts

  • but Web awareness now a short-listing criterion

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