Using the Social Web to Maximise Access to your Resources
About
Brian Kelly facilitated a 2 hour workshop session on Using the Social Web to Maximise Access to Your Resources at a 2-day Search Engine Optimisation Workshop on 'Improving Your Online Presence' which was held at the JISC Offices, London on 27-28th July 2009.
This workshop session on Using the Social Web to Maximise Access to Your Resources took place from 12:00-15:00 on 27th July 2009.
The two-hour module was delivered as part of a 2-day Search Engine Optimisation Workshop on 'Improving Your Online Presence' which was commissioned by the SCA (Strategic Content Alliance). The workshop was organised by Netskills with Brian Kelly, UKOLN contributed a session on use of the Social Web.
Abstract
The are well-documented techniques, known as Search Engine Optimisation (SEO), which can be used in order to ensure that Web resources can be easily found in search engines such as Google. But how can the Social Web be used in order to help users to find your services or resources?
This session will explore a number of ways in which the Social Web can be used by organisations seeking to maximise access to their services. The session will discuss the potential of various technologies such as blogs, micro-blogs (such as Twitter) and wikis, as well as popular social sharing services (e.g. YouTube, Slideshare and Flickr) and social networking services such as Facebook.
The session will describe a number of ways in which the effectiveness of such services can be monitored. The ethical aspects of use of social services to support organisational aims will also be explored.
Learning Objectives
By the end of the session participants will:
- Have learnt how various Social Web tools can help to maximise access to institutional resources.
- Have discussed ways in which such tools can be used to support the participant's particular areas of interest.
- Be aware of the ethical issues related to use of the Social Web.
- Be in a position to develop plans for making use of the Social Web to support their own institutional aims.
Timetable
The draft timetable is given below. Note the session will be held on 27th July 2009.
| Timing | Details | Notes |
|---|---|---|
| 13:45-14:00 | Talk: Introduction | Introduction to speaker and participants, followed by group suggestions on
the role of the Social Web in maximising access to resources. |
| 14:00-14:20 | Talk: Pimp Up Your Stuff! Using The Social Web | How Social Web services such as blogs, micro-blogs, Wikipedia, etc., can be used
to maximise knowledge of and access to your services. |
| 14:20-14:40 | Talk: the US Perspective | How Social Web services such as Facebook and Twitter are being used in the US. |
| 14:40-14:55 | Group Exercise 1: How can you use the Social Web? | Group exercise in which participants discuss ways in which the Social Web
can be used to support their specific interests. |
| 14:55-15:15 | Tea break | |
| 15:15-15:30 | Talk: Monitoring the Impact of Your Strategies | How to measure the impact of your work and monitor and observe what they are
saying about you and your services. |
| 15:30-15:45 | Group Exercise 2: Demonstrating the Impact of the Social Web | Group exercise which will provide an opportunity to discuss ways in which you
can justify your use of the Social Web to managers, funders and, possibly, the
general public. |
| 15:45-16:00 | Talk: Challenges in Making Use of the Social Web | Addressing concerns, such as branding, quality control, sustainability, privacy, etc. |
| 16:00-16:10 | Individual Exercise: What Next? | Personal action plans on what you might do next |
Materials
Slides
- Introduction
- [MS PowerPoint 97/2000 format] - [HTML format]
- Using the Social Web to Maximise Access to your Resources (Updated version)
- [MS PowerPoint 97/2000 format] - [HTML format]
- Monitoring the Impact of Your Strategies
- [MS PowerPoint 97/2000 format] - [HTML format]
- Challenges in Making Use of the Social Web
- [MS PowerPoint 97/2000 format] - [HTML format]
- Exercise 1: How can you use the Social Web?
- [MS PowerPoint 97/2000 format] - [HTML format]
- Exercise 2: Demonstrating the Impact of the Social Web
- [MS PowerPoint 97/2000 format] - [HTML format]
- Exercise 3: What Next?
- [MS PowerPoint 97/2000 format] - [HTML format]
Brian Kelly has been involved in Web development since January 1993, when he
helped to established a Web site at the University of Leeds (one of the first
institutional Web sites in the UK). Since 1996 Brian has been employed at UKOLN,
a national centre of expertise in digital information management based at the
University of Bath in the UK. His responsibility is to advise the UK's
higher and further community and the cultural heritage sector on ways of maximising
the potential of the Web.
Brian makes active use of a variety of Social Web tools. If you would like to read more about his professional activities you can subscribe to the UK Web Focus blog which is available at http://ukwebfocus.wordpress.com/ or follow his Twitter account - briankelly.